5 Real examples of how digital marketing transformed businesses


5 real examples of how digital marketing transformed businesses

Digital marketing has evolved into the lifeblood of every successful business. If rightly used, digital marketing can maximize the impact of your promotions and give an excellent return on investment. 78% of businesses now have completely digitized their marketing efforts and has dedicated teams for their digital media promotion.
Here are five case studies of digital marketing campaigns that made waves across the digital media platforms and made some great impacts.

1. Britannia - 5050 Feeling

Britannia’s digital marketing campaign for their product 50:50 biscuits is a classic example for a digital marketing success story. The sweet and salted biscuit product was able to reach many more houses and to record great sales with this campaign. The campaign named ‘50:50Feeling’was launched in all the prominent digital media. It was released in collaboration with one of the biggest events of the country, the eighth edition of the Indian Premier League. The campaign featured advertisements with top cricketers of the country and they asked the fans to their 50:50 feeling with the brand on the social media. The campaign was welcomed by the internet crowd and the involvement of cricketers gave it an excellent boost.

2. Amazon India - Aur Dikhao

Amazon’s AurDikhao campaign was based on the insight that Indian consumers are spoilt for choices and their tendency to check out as many options as they can before a making a buying decision. A series of highly creative and engaging 2 minute media video advertisements were released on all the digital media platforms as part of the campaign. This digital marketing effort was able to captivate the existing consumers and to attract many new buyers by creating a buzz. Videos with the hashtag #aurdikhao went viral on twitter and Youtube for an extended period.

3. Fair & Lovely- Confidence at work

Fair & Lovely, the fairness cream brand was once hated for their regressive advertisements glorifying ‘fairness’ as a quality. The confidence at work campaign was a complete U-turn from company’s long-withheld policy. The advertisements as part of the campaign focused on the confidence and strength of women. Many famous bloggers were roped in to share tips on dressing, communication, hair, and the role of confidence at work. The internet crowd lauded these efforts by the company and Fair & Lovely was able to revamp their brand image with this campaign.

4. Oreo India- Play With Oreo

The digital marketing campaign run by Oreo helped the world’s favorite cookie brand to spread its roots firmly in the Indian market. The Play with Oreo digital marketing campaign was focused on inspiring imagination and playfulness in the consumers’ life. The fun social media campaign had engaging activities for the internet crowd like ‘Doodler viewers were asked to craft internet doodles and ‘Po Pit’ where viewers were asked to come up with innovative ways to open an Oreo packet. The campaign was well-received by internet population and kids and it is still considered a great sample of digital marketing.

5. Red Bull

Red bull needs no introduction, their ‘gives you wings’ tagline and advertisements are omnipresent in the digital media these days. The energy drink brand is ranked 76 Forbes Most Powerful Brand List in 2015. The Instagram campaign Red bull pulled off gave them a massive boost is an excellent example of digital marketing. The goal of the campaign was to drive awareness and sales of their tropical flavored energy drink “Summer Edition”. The campaign kicked off with a simple yet intriguing promotional teaser. They introduced yellow filters for a range of videos and images to portray a sunny summer with the hashtag #this summer. The campaign was able to reach 1.2 million consumers and it also accomplished 10% increase in top-of-mind awareness and 9% lift in favor ability.

All these real examples of digital marketing reinforce the need to have digital endeavors for a company. It not only brings immediate results in the form of increased sales but also benefits a business in long-term by improving the brand image and value.

Adept Positioning of brand with " Digital Marketing"

Adept Positioning of brand with “Digital Marketing”

adept postioning of brand with digital marketing

Digital space has crept everywhere; we are all inhabitants of the digital realm and all the entities are somehow linked to it. With the whopping amount of data available at the fingertips marketers can build deep, enduring relationships with the consumers, create engaging experiences across channels and drive conversations and conversions to business.

The prime positioning of a brand in the digital realm is no easy feat, but here are few steps to get you started.

Targeting- Channel your digital promotion efforts to those who fall within your target market

The objective of audience targeting is to sway the right audience. In direct-response campaigns, marketers intend to drive immediate website views and sales and thereby brand recognition. Marketers can augment brand-awareness into larger, qualified, potential consumers by arresting the attention of a brand’s identified target market, rather than reaching the entire demography. Such fine-tuned segmentation is made possible by leveraging the user data which comprises browsing history across multiple sites and browsing pattern to develop sophisticated user profiles.

Retargeting: Establish brand recall

Promotion in the digital realm does not cease at making the target audience availing your product or services once. The efforts have to be perpetual at keeping the brand image intact and to enable easy recall. Retargeting helps you to take your business straight to the consumers who have already used similar services and are already seeking out a repurchase of certain product or service. To enable retargeting, marketers target interest-based keywords to connect with their key demography via target trait-based keywords ,to highlight the unique traits of their business.

Elevate the brand image: preliminary brand awareness is only the first step

Digital furtherance is a persistent, continued effort; brands should relentlessly manifest that they are getting better and bigger every day. Brands can resort to ‘brand scaling’ method to ameliorate the results. Brand scaling involves publishing advertisements on premium sites like YouTube, Yahoo or Facebook, it gives the digital promotion efforts meaningful impressions and a level of legitimacy.

 Programmatic premium: Twinning Real-Time-Bidding with Premium Inventory

Combining the brand-security of Premium Inventory and the power and efficiency of Real-Time-Bidding can fetch humongous result. Serving promotional content on user-generated or inappropriate sites could bring bad repercussions to the brand’s image. Programmatic Premium bridges the security-gaps between RTB and super-premium inventory and ensures that your ads are served on sites assure ensure brand-security.

Creative optimisation: Tailor your creative to match your branding objectives.

Strong branding is not just about reaching the right people; it is largely about issuing the right message. The simple and brief action words can only help you in driving immediate sales. Solid brand recognition and long-lasting brand recall can only be achieved using persuasive, creative and unique content. Inventive and relevant messages that resonate with the brand image are the key to the right impact. Leveraging the vigorous media options available to you, with the viable content to reach the prospective audience could present you with the optimum locale in the digital realm.

Content Marketing - How it Helps?

Content Marketing - How it Helps?

content marketing- how it helps

Content Marketing involves producing and sharing of worthy content to magnetize and convert scenarios into clients, and clients into regular buyers. As an individual with a business mind, the sort of content you share or promote will best strongly connected to what you sell. By the means of effective and resourceful content marketing, you can very easily influence target audience and make them to trust you to do business with you. By entwining content into the marketing strategy, you will get a new business output and it will be a new approach to the arsenal.Let’s have a look on how content marketing can help your business.

Helps in keeping your business website brand new

Introducing a website for the company is absolutely a good move. With content marketing, the website obtains a new blog post on a usual basis, which makes the business more certified, and provides customers fresh content to know about the business all time.Content marketing works well when you have an idea about customer’s needs, so be certain to focus on their feedback and learn how to make these into opportunities for progress and better client satisfaction.

Content marketing enhances your business awareness

A well-doing content marketing strategy emerges from stability. The more you make new content on the regular basis, the more lucid you become to your business target.The contents in consistency can create knowledge and alertness, which can lead to potential clients recalling your brand subsequently when they necessitate the products or services that you propose.

Without a good content, marketing is unfeasible

In spite of what kind of marketing plans you use, content marketing should be the element of the process, not separate. Quality content is essential for all types of promotion. In social media marketing, social media strategy is followed by content marketing strategy. In SEO, Search engines pay businesses that issue quality and reliable content. Whereas, the successful PR strategies deal with issues readers heed about, not their business.

Content marketing in spires clients to take action

It is general for customers to put off on expensing for goods or service that they have small knowledge on. Nevertheless, once they get accurate responses for the queries that they have about the business, it turns into a lot less complication to influence and prompt them into taking action and in fact carrying out the purchase. Thus content marketing effectively transforms into improved sales.

Growth in conversion rates 

Businesses that invest in content marketing have advanced conversion rates, extra sales than those who don’t.If your business is not doing it, you are losing a good chance to develop your business.  Content marketing has the ability to enlarge the circle of business by converting people into their customers. A snowball effect is made through content.

Helps the staff do an improved job

While reading the blogs and watching the videos, talented job seekers will easily get attracted to the company, the ethics, and perspectives. Then when the proper chance comes on board, they will wish for joining your team. By writing the blogs for the company, they will get motivated and automatically it will result in the better job.

Precisely, content marketing envisages many business strategies which grant a company to flourish their services. Just focus on one term and you will get multiple good results.

5 Real examples of how digital marketing transformed businesses

     5 REAL EXAMPLES OF HOW DIGITAL MARKETING TRANSFORMED BUSINESSES Digital marketing has evolved into the lifeblood of every succe...