tag:blogger.com,1999:blog-74747027016024143742024-03-05T15:50:24.297-08:00Ammishaddai DigitalWe envision a business communication where people draw consequential experiences with the brands and organizations they trust, irrespective of personal or online communication. We make sure that every digital interaction of yours is counted in every platform you venture. We can take you to places farther than you aimed with our data-driven solutions. With us connect to your digital seeker.Anonymoushttp://www.blogger.com/profile/16137058586269835288noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-7474702701602414374.post-65235412239311246832017-10-14T05:06:00.003-07:002017-10-16T21:28:41.603-07:005 Real examples of how digital marketing transformed businesses<div dir="ltr" style="text-align: left;" trbidi="on">
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<b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;"> 5
REAL EXAMPLES OF HOW DIGITAL MARKETING TRANSFORMED BUSINESSES</span></b></h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOhJDp6U7gsl_BAkG-89FnglvT3UQc2nQn7gi5vVZfAk9TbO3BgnRDvDoXjXESWNZ039TKTIG_KuNso5pwDgw7ohr1b7IFf4i7IiBy1k2e3nK9Zyo3Qoa0RxsE2wbHiFNmh6wCBEaU4wk/s1600/Five+Real+Examples-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="5 real examples of how digital marketing transformed businesses" border="0" data-original-height="768" data-original-width="1323" height="185" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOhJDp6U7gsl_BAkG-89FnglvT3UQc2nQn7gi5vVZfAk9TbO3BgnRDvDoXjXESWNZ039TKTIG_KuNso5pwDgw7ohr1b7IFf4i7IiBy1k2e3nK9Zyo3Qoa0RxsE2wbHiFNmh6wCBEaU4wk/s320/Five+Real+Examples-01.jpg" title="" width="320" /></a></div>
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;"><b>Digital marketing </b>has evolved into the lifeblood of
every successful business. If rightly used, digital marketing can maximize the
impact of your promotions and give an excellent return on investment. 78% of
businesses now have completely digitized their marketing efforts and has dedicated
teams for their digital media promotion.<o:p></o:p></span></div>
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;">Here are five <span style="font-size: 12pt; line-height: 115%;">case studies of digital marketing<span style="color: #548dd4; mso-themecolor: text2; mso-themetint: 153;"> </span></span>campaigns that
made waves across the digital media platforms and made some great impacts.<o:p></o:p></span></div>
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<b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;">1.
Britannia - 5050 Feeling</span></b></h3>
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;">Britannia’s digital marketing campaign for their
product 50:50 biscuits is a classic example for a digital marketing success
story. The sweet and salted biscuit product was able to reach many more houses and
to record great sales with this campaign. The campaign named ‘50:50Feeling’was
launched in all the prominent digital media. It was released in collaboration
with one of the biggest events of the country, the eighth edition of the Indian
Premier League. The campaign featured advertisements with top cricketers of the
country and they asked the fans to their 50:50 feeling with the brand on the
social media. The campaign was welcomed by the internet crowd and the
involvement of cricketers gave it an excellent boost.<o:p></o:p></span></div>
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<b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;">2.
Amazon India - Aur Dikhao</span></b></h3>
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;">Amazon’s AurDikhao campaign was based on the insight
that Indian consumers are spoilt for choices and their tendency to check out as
many options as they can before a making a buying decision. A series of highly
creative and engaging 2 minute media video advertisements were released on all
the digital media platforms as part of the campaign. This digital marketing
effort was able to captivate the existing consumers and to attract many new
buyers by creating a b<a href="https://www.blogger.com/null" name="_GoBack"></a>uzz. Videos with the hashtag
#aurdikhao went viral on twitter and Youtube for an extended period.<o:p></o:p></span></div>
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<b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;">3.
Fair & Lovely- Confidence at work</span></b></h3>
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;">Fair & Lovely, the fairness cream brand was once
hated for their regressive advertisements glorifying ‘fairness’ as a quality.
The confidence at work campaign was a complete U-turn from company’s long-withheld
policy. The advertisements as part of the campaign focused on the confidence
and strength of women. Many famous bloggers were roped in to share tips on dressing,
communication, hair, and the role of confidence at work. The internet crowd
lauded these efforts by the company and Fair & Lovely was able to revamp
their brand image with this campaign.</span></div>
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<b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;">4.
Oreo India- Play With Oreo</span></b></h3>
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;">The <a href="https://www.ammishaddaidigital.com/" target="_blank">digital marketing</a> campaign run by Oreo helped the
world’s favorite cookie brand to spread its roots firmly in the Indian market.
The Play with Oreo digital marketing campaign was focused on inspiring imagination
and playfulness in the consumers’ life. The fun social media campaign had
engaging activities for the internet crowd like ‘Doodler viewers were
asked to craft internet doodles and ‘Po Pit’ where viewers were asked to come up
with innovative ways to open an Oreo packet. The campaign was well-received by
internet population and kids and it is still considered a great sample of
digital marketing.<o:p></o:p></span></div>
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<b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;">5.
Red Bull</span></b></h3>
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;">Red bull needs no introduction, their ‘gives you
wings’ tagline and advertisements are omnipresent in the digital media these
days. The energy drink brand is ranked 76 Forbes Most Powerful Brand List in
2015. The Instagram campaign Red bull pulled off gave them a massive boost is
an excellent example of digital marketing. The goal of the campaign was to drive
awareness and sales of their tropical flavored energy drink “Summer Edition”.
The campaign kicked off with a simple yet intriguing promotional teaser. They
introduced yellow filters for a range of videos and images to portray a sunny summer
with the hashtag #this summer. The campaign was able to reach 1.2 million
consumers and it also accomplished 10% increase in top-of-mind awareness and 9%
lift in favor ability.<o:p></o:p></span></div>
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;">All these real examples of digital marketing<span style="color: #548dd4; mso-themecolor: text2; mso-themetint: 153;"> </span>reinforce
the need to have digital endeavors for a company. It not only brings immediate
results in the form of increased sales but also benefits a business in
long-term by improving the brand image and value.<o:p></o:p></span></div>
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;"><a href="https://plus.google.com/u/0/101149648709963978850" target="_blank">Ammishaddai Digital</a></span></div>
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Anonymoushttp://www.blogger.com/profile/16137058586269835288noreply@blogger.com1tag:blogger.com,1999:blog-7474702701602414374.post-51915826375427121892017-10-14T04:55:00.002-07:002017-10-16T21:18:10.598-07:00Adept Positioning of brand with " Digital Marketing"<div dir="ltr" style="text-align: left;" trbidi="on">
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<b><span style="font-family: "times" , "serif"; mso-bidi-font-family: "Arial Unicode MS";">Adept </span><span style="font-family: "times new roman" , "serif"; mso-bidi-font-family: "Arial Unicode MS";">Positioning of brand with “Digital
Marketing”</span></b></h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAa2G2bJsKHL1JQKg6cZN0Ipvm5YEcvUBO1FvZom2xGGCmlWQFCXCmvSlXWRqjUUnvsAaDiXi0Nl4C2jgyDNQ41WLq0LfvcecxHR2AMWvhTemzgs0o3QXfI6MSHMb6o6JC2s4VeXHnvrI/s1600/Adept+Positioning.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="adept postioning of brand with digital marketing" border="0" data-original-height="605" data-original-width="792" height="244" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAa2G2bJsKHL1JQKg6cZN0Ipvm5YEcvUBO1FvZom2xGGCmlWQFCXCmvSlXWRqjUUnvsAaDiXi0Nl4C2jgyDNQ41WLq0LfvcecxHR2AMWvhTemzgs0o3QXfI6MSHMb6o6JC2s4VeXHnvrI/s320/Adept+Positioning.jpg" title="" width="320" /></a></div>
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<b><span style="font-family: "times new roman" , "serif"; font-size: 16.0pt; line-height: 115%;">D</span></b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;">igital space has crept everywhere;</span> <span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;">we are all inhabitants of the digital realm and
all the entities are somehow linked to it. With the whopping amount of data
available at the fingertips marketers can build deep, enduring relationships
with the consumers, create engaging experiences across channels and drive
conversations and conversions to business.</span><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;">The prime positioning of a brand in the digital
realm is no easy feat, but here are few steps to get you started.</span></div>
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<b><u><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;">Targeting- Channel your
digital promotion efforts to those who fall within your target market</span></u></b></h3>
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;">The objective of audience targeting is to sway
the right audience. In direct-response campaigns, marketers intend to drive
immediate website views and sales and thereby brand recognition. Marketers can
augment brand-awareness into larger, qualified, potential consumers by
arresting the attention of a brand’s identified target market, rather than
reaching the entire demography. Such fine-tuned segmentation is made possible
by leveraging the user data which comprises browsing history across multiple
sites and browsing pattern to develop sophisticated user profiles. </span><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
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<b><u><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;">Retargeting: Establish
brand recall</span></u></b></div>
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;">Promotion in the digital realm does not cease at
making the target audience availing your product or services once. The efforts
have to be perpetual at keeping the brand image intact and to enable easy
recall. Retargeting helps you to take your business straight to the consumers
who have already used similar services and are already seeking out a repurchase
of certain product or service. To enable retargeting, marketers target
interest-based keywords to connect with their key demography via target
trait-based keywords ,to highlight the unique traits of their business. </span><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
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<u><span style="color: #0d0d0d; font-family: "times new roman" , serif; font-size: 12pt; line-height: 115%;">Elevate the brand image</span><span style="color: #0d0d0d; font-family: "times new roman" , serif; font-size: 12pt; font-weight: normal; line-height: 115%;">:</span></u><b><u><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;"> preliminary brand awareness is only the first
step</span></u></b></h3>
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;">Digital furtherance is a persistent, continued
effort; brands should relentlessly manifest that they are getting better and
bigger every day. Brands can resort to ‘brand scaling’ method to ameliorate the
results. Brand scaling involves publishing advertisements on premium sites like
YouTube, Yahoo or Facebook, it gives the digital promotion efforts meaningful
impressions and a level of legitimacy.</span><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;"> </span><b><u><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;">Programmatic premium:
Twinning Real-Time-Bidding with Premium Inventory</span></u></b></div>
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<b><u><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;"><br /></span></u></b></div>
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;">Combining</span> <span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;">the brand-security of Premium Inventory and the power and efficiency
of Real-Time-Bidding can fetch humongous result.</span> <span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;">Serving promotional content on user-generated or inappropriate sites
could bring bad repercussions to the brand’s image. Programmatic Premium
bridges the security-gaps between RTB and super-premium inventory and ensures
that your ads are served on sites assure ensure brand-security.</span><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
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<b><u><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;">Creative optimisation:
Tailor your creative to match your branding objectives.</span></u></b></div>
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;">Strong branding is not just about reaching the
right people; it is largely about issuing the right message. The simple and
brief action words can only help you in driving immediate sales. Solid brand
recognition and long-lasting brand recall can only be achieved using
persuasive, creative and unique content. Inventive and relevant messages that
resonate with the brand image are the key to the right impact. Leveraging the
vigorous media options available to you, with the viable content to reach the
prospective audience could present you with the optimum locale in the digital
realm.</span><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;"><a href="https://plus.google.com/u/0/101149648709963978850" target="_blank">Ammishaddai Digital</a></span></div>
</div>
Anonymoushttp://www.blogger.com/profile/16137058586269835288noreply@blogger.com0tag:blogger.com,1999:blog-7474702701602414374.post-12936716361291142682017-10-11T04:20:00.000-07:002017-10-16T21:55:30.569-07:00Content Marketing - How it Helps?<div dir="ltr" style="text-align: left;" trbidi="on">
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<b><span style="font-family: "arial" , "helvetica" , sans-serif; line-height: 115%;">Content
Marketing - How it Helps?<o:p></o:p></span></b><br />
<b><span style="font-family: "arial" , "helvetica" , sans-serif; line-height: 115%;"><br /></span></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTDCIpQ4zbzZAOSGchznoYNnrS7a8AG6QvPcG7DvCHwBfZvMvRW6p9Hp6Yyx1rlhIx1qfCvxD_42BMIF2QZY1d53RiWZz5sbb6l89SDm5fNQB7AABCI4aedRrCQWV-0vgjFYFMlvFR4aY/s1600/Content+Marketing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="content marketing- how it helps" border="0" data-original-height="720" data-original-width="1366" height="210" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTDCIpQ4zbzZAOSGchznoYNnrS7a8AG6QvPcG7DvCHwBfZvMvRW6p9Hp6Yyx1rlhIx1qfCvxD_42BMIF2QZY1d53RiWZz5sbb6l89SDm5fNQB7AABCI4aedRrCQWV-0vgjFYFMlvFR4aY/s400/Content+Marketing.jpg" title="" width="400" /></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Content Marketing</b> involves producing
and sharing of worthy content to magnetize and convert scenarios into clients,
and clients into regular buyers. As an individual with a business mind, the sort
of content you share or promote will best strongly connected to what you sell. By
the means of effective and resourceful content marketing, you can very easily
influence target audience and make them to trust you to do business with you. By entwining content into the marketing strategy, you will get a new business output and it
will be a new approach to the arsenal.Let’s have a look on how content
marketing can help your business. <o:p></o:p></span></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif;">Helps in keeping your business website brand
new</span></b></h3>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Introducing
a website for the company is absolutely a good move. With content marketing, the
website obtains a new blog post on a usual basis, which makes the business more
certified, and provides customers fresh content to know about the business all
time.Content marketing works well when you have an idea about customer’s needs,
so be certain to focus on their feedback and learn how to make these into opportunities
for progress and better client satisfaction.</span></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif;">Content marketing enhances your business
awareness</span></b></h3>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">A well-doing
<a href="https://www.ammishaddaidigital.com/" target="_blank">content marketing </a>strategy emerges from stability. The more you make new
content on the regular basis, the more lucid you become to your business target.The
contents in consistency can create knowledge and alertness, which can lead to potential
clients recalling your brand subsequently when they necessitate the products or
services that you propose.</span></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif;">Without a good content, marketing is
unfeasible</span></b></h3>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">In spite of what kind of marketing plans you use, content marketing should be the element of the process, not separate. Quality content is essential for all types of promotion. In social media marketing, social media strategy is followed by content marketing strategy. In SEO, Search engines pay businesses that issue quality and reliable content. Whereas, the successful PR strategies deal with issues readers heed about, not their business.</span></div>
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<h3>
<b><span style="font-family: "arial" , "helvetica" , sans-serif;">Content marketing in spires clients to
take action</span></b></h3>
</div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">It is general
for customers to put off on expensing for goods or service that they have small knowledge
on. Nevertheless, once they get accurate responses for the queries that they
have about the business, it turns into a lot less complication to influence and
prompt them into taking action and in fact carrying out the purchase. Thus
content marketing effectively transforms into improved sales.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<h3>
<b><span style="font-family: "arial" , "helvetica" , sans-serif;">Growth in conversion rates </span></b></h3>
</div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Businesses
that invest in content marketing have advanced conversion rates, extra sales
than those who don’t.If your business is not doing it, you are losing a good chance
to develop your business. Content
marketing has the ability to enlarge the circle of business by converting
people into their customers. A snowball effect is made through content.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<h3>
<b><span style="font-family: "arial" , "helvetica" , sans-serif;">Helps the staff do an improved job</span></b></h3>
</div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">While
reading the blogs and watching the videos, talented job seekers will easily get
attracted to the company, the ethics, and perspectives. Then when the proper chance
comes on board, they will wish for joining your team. By writing the blogs for
the company, they will get motivated and automatically it will result in the better
job.</span></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<br />
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Precisely,
content marketing envisages many business strategies which grant a company to
flourish their services. Just focus on one term and you will get multiple good
results.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<br />
<div style="text-align: right;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="https://plus.google.com/u/0/101149648709963978850" target="_blank">Ammishaddai Digital</a></span></div>
</div>
</div>
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